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Toyota Motor's Prius

Photo taken Feb. 1, 2023, in Sodegaura in Chiba Prefecture, eastern Japan, shows Toyota Motor Corp.'s flagship Prius hybrid car.

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Optional parts for Prius to power appliances

NAGOYA, Japan - Photo shows Toyota Motor Corp.'s Prius hybrid car. The automaker said on Oct. 22, 2012, it has started selling power outlets as optional parts for the Prius, enabling owners to power home alliances using the vehicle's rechargeable battery in the event of a blackout.

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Toyota Prius

TOKYO, Japan - File photo shows Toyota Motor Corp.'s Prius hybrid vehicle. It was the best-selling vehicle in Japan in May 2012 for the 12th consecutive month, industry bodies said on June 6, 2012.

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Toyota Prius on sale in China

BEIJING, China - Photo taken April 24, 2012, shows Toyota Motor Corp.'s Prius hybrid vehicle on sale in Beijing.

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Toyota to launch Prius plug-in hybrid in Japan

TOKYO, Japan - Toyota Motor Corp. unveils the new Prius PHV in Tokyo on Nov. 29, 2011. The Japanese automaker said it has started accepting orders for the Prius plug-in hybrid which will go on sale from Jan. 30.

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Toyota's Prius at motor show

GUANGZHOU, China - File photo taken in Guangzhou, Guangdong Province, on Nov. 21, 2011, shows Toyota Motor Corp.'s Prius hybrid vehicle on display at the Guangzhou motor show, on the opening day of the event.

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Toyota's Prius plug-in hybrid

NEW YORK, United States - Handout photo shows Toyota Motor Corp.'s Prius Plug-in Hybrid. Toyota said Sept. 16, 2011, it will start selling the vehicle that can be recharged using a household electric outlet in the U.S. market in the spring of 2012. (Photo courtesy of Toyota Motor)

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Toyota unveils revitalization plan for quake-hit areas

SENDAI, Japan - Toyota Motor Corp. President Akio Toyoda demonstrates the charging of electrical appliances using the automaker's Prius hybrid in Sendai, Miyagi Prefecture, on July 19, 2011. He said Toyota Motor plans to support reconstruction in disaster-hit northeastern Japan on a long-term basis by expanding production and creating new jobs in the region.

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Toyota's new Prius

NAGOYA, Japan - Photo shows Toyota Motor Corp.'s new ''Prius a'' (Prius alpha) hybrid vehicle. The Japanese automaker said June 14, 2011, it had received around 52,000 orders for the vehicle in the first month since its debut, well above its target of 3,000 units per month.

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Honda's Fit Hybrid beats Toyota Prius in sales

TOKYO, Japan - File photo shows Honda Motor Co.'s Fit Hybrid subcompact car, the least expensive hybrid vehicle in Japan. Reports on Feb. 1, 2011, said the model was the top seller in Japan's passenger car market in January, beating sales of Toyota Motor Corp.'s Prius hybrid, which had been the frontrunner for 20 months.

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Honda's Fit Hybrid beats Toyota Prius in sales

TOKYO, Japan - File photo shows Toyota Motor Corp.'s Prius hybrid, which according to reports on Feb. 1, 2011, lost top spot in Japan's passenger car market in January to Honda Motor Co.'s less expensive Fit Hybrid subcompact car.

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Prius sets sales record

TOKYO, Japan - Photo shows Toyota Motor Corp.'s Prius gas-electric hybrid car. Industry data showed Jan. 11, 2011 that the vehicle sold 315,669 units in Japan in 2010, breaking the nation's annual sales record for a single model for the first time in 20 years. The previous record was 300,008 unit sales posted by Toyota's Corolla in 1990.

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Auto show in Detroit

DETROIT, United States - Akio Toyoda, president of Japan's Toyota Motor Corp., unveils a new ''family'' of Prius hybrid vehicles at the North American International Auto Show in Detroit on Jan. 10, 2011.

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Prius marks record annual sales in Japan

TOKYO, Japan - This file photo shows Toyota Motor Corp.'s Prius hybrid which has sold more than 315,000 units in Japan in 2010. The gas-electric hybrid has become the nation's bestselling vehicle for a single year to replace the automaker's Corolla for the first time in 20 years.

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Toyota to manufacture Prius in Thailand

BANGKOK, Thailand - Kyoichi Tanada, president of Toyota Motor Thailand Co., stands beside the Prius gas-electric hybrid car in Bangkok on Oct. 21, 2010. Tanada announced Toyota Motor Thailand will start manufacturing the Prius in Thailand in late November.

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Special Prius with LED headlights

NAGOYA, Japan - This photo shows a special model of Toyota Motor Corp.'s Prius hybrid car with light-emitting diode bulbs in its headlights. Toyota said Oct. 19, 2010, that it will start to launch the vehicle Nov. 1.

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Toyota Prius sales exceed 2 mil. worldwide

NAGOYA, Japan - Photo shows the Prius hybrid car from Toyota Motor Corp. Total worldwide sales of the Prius have exceeded 2 million since the vehicle's launch in 1997, coming to 2.01 million units as of the end of September 2010, the automaker said Oct. 7, 2010.

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Toyota launches redesigned Passo compact car

NAGOYA, Japan - Photo shows the redesigned Passo compact hatchback, developed by Toyota Motor Corp. in conjunction with its subsidiary Daihatsu Motor Co. and launched Feb. 15, 2010. Toyota initially planned to hold events to mark the launch of the new model but canceled them as the automaker is currently recalling its new Prius hybrid and other vehicles due to brake problems.

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Toyota begins nationwide fix for latest Prius model

NAGOYA, Japan - A mechanic at a Toyota dealer checks the software for the antilock brake system in the latest Prius hybrid model using a special equipment on Feb. 10, 2010 in Nagoya. Toyota Motor Corp. began fixing brake problems in the hybrids at dealers across Japan, a day after the automaker announced a recall of about 437,000 vehicles worldwide of its best-selling Prius and three other hybrid models.

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Toyota begins nationwide fix for latest Prius model

NAGOYA, Japan - A mechanic at a Toyota dealer checks the software for the antilock brake system of the latest model of its Prius hybrid using a special terminal, on Feb. 10, 2010 in Nagoya. Toyota Motor Corp. began fixing brake problems in the hybrids at dealers across Japan, a day after the automaker announced a recall of about 437,000 vehicles worldwide of its best-selling Prius and three other hybrid models.

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Toyota announces global recall of Prius, other hybrid models

TOKYO, Japan - Toyota Motor Co. President Akio Toyoda (L) bows to transport minister Seiji Maehara (R) at the Land, Infrastructure, Transport and Tourism Ministry in Tokyo on Feb. 9, 2010. Toyota announced the same day a global recall of about 400,000 of four of its hybrid models including its best-selling Prius.

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Toyota announces global recall of Prius, other hybrid models

TOKYO, Japan - Toyota Motor Co. President Akio Toyoda (L) bows to transport minister Seiji Maehara (R) at the Land, Infrastructure, Transport and Tourism Ministry in Tokyo on Feb. 9, 2010. Maehara said after the meeting with Toyoda that the automaker had failed to see things from the customer's viewpoint and act promptly. Toyota announced the same day a global recall of about 400,000 of four of its hybrid models including its best-selling Prius.

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Toyota announces global recall of Prius, other hybrid models

TOKYO, Japan - Toyota Motor Co. President Akio Toyoda announces a global recall of about 400,000 of four of the automaker's hybrid models including its best-selling Prius due to brake problems at a news conference at the automaker's Tokyo office on Feb. 9, 2010.

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Toyota announces global recall of Prius, other hybrid models

TOKYO, Japan - Toyota Motor Co. President Akio Toyoda is seen during a press conference at the automaker's Tokyo office on Feb. 9, 2010. He offered apologies as he announced a global recall of about 400,000 of the automaker's four hybrid models including its best-selling Prius.

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Toyota announces global recall of Prius, other hybrid models

TOKYO, Japan - Toyota Motor Co. President Akio Toyoda is seen during a press conference at the automaker's Tokyo office on Feb. 9, 2010. He offered apologies as he announced a global recall of about 400,000 of the automaker's four hybrid models including its best-selling Prius.

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Toyota announces global recall of Prius, other hybrid models

TOKYO, Japan - Toyota Motor Co. President Akio Toyoda speaks at a press conference at the automaker's Tokyo office on Feb. 9, 2010. He offered apologies as he announced a global recall of about 400,000 of the automaker's four hybrid models including its best-selling Prius.

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Toyota announces global recall of Prius, other hybrid models

TOKYO, Japan - Toyota Motor Co. President Akio Toyoda is seen during a press conference at the automaker's Tokyo office on Feb. 9, 2010. He offered apologies as he announced a global recall of about 400,000 of the automaker's four hybrid models including its best-selling Prius.

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Toyota announces global recall of Prius, other hybrid models

TOKYO, Japan - Toyota Motor Co. President Akio Toyoda walks away after speaking at a press conference at the automaker's Tokyo office on Feb. 9, 2010. He offered apologies as he announced a global recall of about 400,000 of the automaker's four hybrid models including its best-selling Prius.

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Toyota announces global recall of Prius, other hybrid models

TOKYO, Japan - Toyota Motor Co. President Akio Toyoda bows in apology during a press conference at the automaker's Tokyo office on Feb. 9, 2010. He announced a global recall of about 400,000 of the automaker's four hybrid models including its best-selling Prius.

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Toyota announces global recall of Prius, other hybrid models

NAGOYA, Japan - Photo shows Toyota Motor Co.'s luxury Lexus HS250h sedan which was recalled by the automaker Feb. 9, 2010 due to brake problems.

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Toyota announces global recall of Prius, other hybrid models

NAGOYA, Japan - Photo shows Toyota Motor Co.'s hybrid-only Sai compact sedan which was recalled by the automaker Feb. 9, 2010 due to brake problems.

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Toyota announces global recall of Prius, other hybrid models

NAGOYA, Japan - Photo taken Feb. 9, 2010 shows Toyota Motor Co.'s Prius units waiting for shipment at a quay in Tahara, Aichi Prefecture. Toyota announced the same day a global recall of about 400,000 of four of the automaker's hybrid models including its best-selling Prius.

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Toyota announces global recall of Prius, other hybrid models

NAGOYA, Japan - Photo shows Toyota Motor Co.'s Prius, for which the automaker announced a recall on Feb. 9, 2010 due to brake problems.

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Toyota announces global recall of Prius, other hybrid models

TOKYO, Japan - Toyota Motor Co. President Akio Toyoda bows in apology during a press conference at the automaker's Tokyo office on Feb. 9, 2010. He announced a global recall of about 400,000 of the automaker's four hybrid models including its best-selling Prius.

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Toyota announces global recall of Prius, other hybrid models

NAGOYA, Japan - Photo shows Toyota Motor Co.'s plug-in Prius hybrid which was recalled by the automaker Feb. 9, 2010.

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Toyota probing Prius brake problem in response to complaints

TOKYO, Japan - Toyota Motor Corp.'s Executive Vice President Shinichi Sasaki responds to questions from reporters at the transport ministry in Tokyo on Feb. 3, 2010, after meeting with transport minister Seiji Maehara. Company officials said Toyota has received dozens of complaints concerning the brakes of the latest model of its popular Prius hybrid car in Japan and North America and has launched a probe into the matter as instructed by the Japanese government.

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Toyota probing Prius brake problem in response to complaints

TOKYO, Japan - Photo taken in June 2009 shows Toyota Motor Corp.'s production line for Prius hybrid cars in Aichi Prefecture. Toyota officials said on Feb. 3, 2010, that the company has received dozens of complaints involving the brakes on the latest model of its popular Prius hybrid car in Japan and North America, and has launched a probe into the matter as instructed by the Japanese government.

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Toyota unveils prototype FT-CH hybrid

DETROIT, United States - People take photos of Toyota Motor Corp.'s new hybrid vehicle prototype, the FT-CH, which was unveiled for the first time in the world at the North American International Auto Show in Detroit on Jan. 11, 2010. The hybrid is more compact than the existing Prius hybrid.

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Toyota Prius becomes 1st hybrid to rank top in annual sales

TOKYO, Japan - Toyota Motor Corp.'s Prius gas-electric hybrid car (file photo) topped the list of Japan's best-selling vehicles in 2009, becoming the first hybrid to capture the No. 1 slot covering an entire year, according to industry data released on Jan. 8, 2010. Prius sales nearly tripled from the previous year to 208,876 vehicles in 2009.

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Toyota trims annual loss forecasts on Prius, stays deep in red

TOKYO, Japan - Takahiko Ijichi (L), Toyota Motor Corp.'s senior managing director, discusses the company's business results at a news conference in Tokyo on Aug. 4. Toyota trimmed its full-year loss forecasts for the current business year as domestic sales began to pick up on booming demand for its best-selling Prius hybrid on the back of government stimulus measures for fuel-efficient cars.

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Orders for new Prius total 180,000 units 1 month after debut

NAGOYA, Japan - Domestic orders for Toyota Motor Corp.'s all-new Prius gasoline-electric hybrid car (in this file photo) totaled 180,000 units as of June 17, a month after its debut.

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Toyota's Prius hybrid ranks top in May vehicle sales in Japan

TOKYO, Japan - This file photo shows Toyota Motor Corp.'s Prius hybrid car being rolled out in mid-May. The Japan Automobile Dealers Association said the Prius car was Japan's best-selling vehicle in May with monthly sales of 10,915 units. The figure is the cumulative figure for both old and fully-remodeled Prius models.

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Toyota rolls out lower-priced Prius

TOKYO, Japan - Akio Toyoda, executive vice president of Toyota Motor Corp., stands by the company's new Prius gas-electric hybrid car during a press conference in Tokyo on May 18. Toyota rolled out the new Prius amid recent fierce price competition with rival Honda Motor Co.'s Insight.

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Honda to release Insight in U.S. March 24

TOKYO, Japan - This photo shows a model of the Insight hybrid hatchback Honda Motor Co. will put on the U.S. market March 24. The price of the Insight will start at $19,800, compared with $22,000 for the standard model of the rival Prius of Toyota Motor Corp.

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Honda offers new Insight hybrid priced lower than Toyota Prius

TOKYO, Japan - Takeo Fukui, president of Honda Motor Co., Japan's second-largest automaker, replies to questions from reporters at a Tokyo hotel Feb. 5, as the company unveiled the all-new Insight hybrid car priced lower in Japan than its bigger rival Toyota Motor Corp.'s Prius and other fuel-efficient cars.

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Toyota plug-in hybrid car approved for highway tests in Japan

TOKYO, Japan - Toyota Motor Corp.'s plug-in hybrid vehicle, which has become the first car of its kind to have been authorized by the government to conduct road tests in Japan. The Plug-in HV, based on the Prius model, uses a device that can be connected to household electricity outlets for battery charging.

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Top Toyota official shows willingness to produce Prius in U.S.

LEXINGTON, United States - Toyota Motor Corp. Vice Chairman Fujio Cho speaks during a news conference in Lexington, Kentucky on May 20, expressing his willingness to produce the Prius electric-gasoline hybrid passenger car in the United States where demands for the vehicle have been increasing.

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Toyota to make Prius hybrid cars in China in 2005

BEIJING, China - Toyota Motor Corp. President Fujio Cho (R) shakes hands with China FAW Group Corp. President Zhu Yanfeng at the Diaoyutai Guest House in Beijing on Sept. 15 after signing an agreement to jointly produce Toyota's Prius hybrid-engine cars in China in 2005.

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Toyota to provide hybrid system technology to Ford

NAGOYA, Japan - File photo shows the Prius hybrid car produced by Toyota Motor Corp. Toyota and Ford Motor Co. said on March 9 that they have signed a licensing agreement allowing Ford to use Toyota's hybrid system control technology patents for its hybrid system.

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Toyota Prius selected as 2004 Car of the Year in N. America

DETROIT, United States - Don Esmond, senior vice president and a general manager of Toyota Motor Sales USA, poses with the North American Car of the Year Award for Toyota's hybrid car Prius during the press preview at the North American International Auto Show at Cobo Hall in Detroit on Jan. 4.